strategic design Is A dynamic PING-PONG from research up TO THE BUSINESS MODEL – holistic, designoriented, human-centered.

welcome to my website. it is designed to show how i think about design and what my work as a strategic designer looks like. if you want to get in touch with me, feel free to send me an email: bp@barbaraposern.com

what i do? i design, plan and manage projects to develop new products and services in close cooperation with my clients and their external partners. the most important aspects are the users, the values and resources of my clients, trends in different contexts and of course design – the quality of an idea can only be proven in design.

the results of my work are concepts for new offerings, including their design, implementation guidelines and business planning. these concepts are based on research, and i aim for relevant, creative and feasible solutions. as a creative director i coach the design team to realize an idea, and at best we support our clients together during the implementation phase.