strategic design Is A dynamic PING-PONG from research TO implementation – business driven, design oriented, human centred.

welcome to my website. it is designed to show how i think about design and what my work as a strategic designer looks like. if you want to get in touch, feel free to send me an email: bp@barbaraposern.com

it's all about ideas.

i design, plan and manage projects to develop new products and services in close cooperation with my clients and their external partners. the most important aspects of my work are the users, the values and resources of my clients, trends in different contexts and of course design: the quality of an idea can only be proven in its implementation. the results of my work are concepts for new offerings, covering design, implementation guidelines, business and organisational planning. these concepts are based on research. this is mandatory for relevant and feasible ideas – and for creativity! the more you know, the more you can put into the development of an idea.